Blocking Distractions in Bloko
Smart blocking helped users finish 2× more to-dos and reclaim time from screen scrolls
Problem
Users know their tasks but reach for social apps instead and abandon focus after a few minutes.
Outcome
+2× tasks completed per session · +3m avg. time saved per focus block · 74% daily return rate.
Role
Product Designer & Indie iOS Developer
Team
Solo project · tested with 20 beta users
Timeline
Aug → December 2024
Intro
Surveys and interviews showed the same pattern: “I open my phone for one thing, scroll for ten minutes, then forget the task.” Apple’s daily screen-time charts confirmed the gap between intention and action. Bloko set out to turn that wasted time into finished to-dos by making distractions unreachable until work is done.
🚧 Case Study Coming Soon
I’m still polishing the details. Check back shortly—or reach out if you’d like an early peek!